Branding Campaign for Health Centers

The Community of Community Health Centers campaign is a national branding effort to strengthen recognition of our Health Centers as a unified and nationwide network of quality community-based primary care providers.  Initially created at the state level by the Pennsylvania Association of Community Health Centers (PACHC) and its membership, the National Association of Community Health Centers has expanded the campaign nationwide.

Why a National Brand?

The evolving health care environment is ushering in new financing and insurance structures, new marketplace players, and greater opportunities to expand health care access to more medically underserved and uninsured Americans.  It is more important than ever that our unique and cost-effective Health Center model, i.e., Federally Qualified Health Centers (FQHCs), is readily identifiable and distinguished from other provider types.

FQHCs are present in over 11,000 rural and urban communities across America.  They have a successful track record second to none in the delivery of affordable quality care to more than 28 million people.  They play a significant role in lowering health care costs and producing savings for the nation’s health care system and the American taxpayer.

The FQHC Brand Components

As a visual symbol of who and what we are, our national brand logo represents the following major traits of all Community Health Centers (FQHCs):

• Their fees are based on the patient’s ability to pay
• They provide quality health care to all people regardless of insurance status or income level
• The are staffed by highly competent health care professional teams
• They are community controlled by patient majority boards of directors

The FQHC logo is not intended to supplant individual health center logos, but rather to supplement and unite those symbols nationwide.  Just as important, the national logo is intended to distinguish FQHCs from non-FQHCs that may use the generic term “community health center” or “health center” in their corporate names.

Logo Tools for:

FQHC Certification Logo Application & License Agreement

FQHC Certification Logo Application & License Agreement (S/RPCAs)

Other entities interested in using the brand identity logo must obtain the written permission of the National Association of Community Health Centers.  This may be requested in writing to communications@nachc.org.

The National Association of Community Health Centers, Inc. owns these certification marks in the U.S., which it licenses for use to organizations who meet its standards for use of the certification marks.