COVID-19 Communications Toolkit for Health Centers
This page shares key vaccine messages, sample social media posts and graphics, selfie signs, and more resources to help health centers communicate with staff and patients about the COVID-19 vaccines.
Building confidence in the COVID-19 vaccines among health center staff and patients takes many different forms of communication and outreach. It’s important to be transparent about the vaccine — its safety, development, efficacy, and side effects. People will feel more comfortable with the vaccine as they see friends, family, and others from their community getting vaccinated.
NACHC has developed these resources to provide health center staff with tools for explaining the COVID-19 vaccines and promoting vaccination among staff, patients, and the community. Related Resource: COVID-19 Vaccine Education Resources from Outside Organizations.
PHOTO: Dr. Crysta Chatman (right) of Unity Health Care in D.C. and newly vaccinated patient.
COVID-19 Vaccine Communications Toolkit
The COVID-19 Vaccine Communications Toolkit provides communications and messaging resources for health centers to use to build confidence in the COVID-19 vaccine and encourage health center staff and the communities they serve to get the vaccine and help protect against COVID-19.
The Toolkit contains:
- Simple Key Messages (which can be tailored for use with specific populations)
- Frequently Asked Questions about COVID-19 Vaccination
- Sample Social Media Posts
- Sample Press Release Template
- Sample Radio PSA Template
Download Translated Versions of COVID Vaccine Social Media Posts, Press Release and PSA Script
Social Media Resources
Below find graphics and suggested language sharing basic facts about the COVID-19 vaccines for Facebook, Instagram, and Twitter. To download a graphic, right-click on the image and save to your device.
Facebook, Instagram & Twitter: Vaccines will help stop the pandemic
Facebook & Instagram
Getting a COVID-19 vaccine will not only protect you but help stop the spread of the pandemic. While no one tool alone is going to stop the pandemic, getting vaccinated is a critical step. Your best protection from COVID-19 will be a combination of getting a COVID-19 vaccine, wearing a mask, staying at least 6 feet away from others, avoiding crowds, and washing your hands often. No one tool alone is going to stop the pandemic. Learn about the benefits of COVID-19 vaccination:
Getting a #COVID19 vaccine will not only protect you but help stop the spread of the pandemic. A combination of getting a COVID-19 #vaccine, wearing a mask, staying at least 6 feet away from others, and washing your hands often are all needed. Learn more:
Facebook, Instagram & Twitter: The Vaccine will not give you COVID-19
Facebook & Instagram
The vaccine will not give you COVID-19. None of the COVID-19 vaccines currently available in the United States uses the live virus that causes COVID-19. You may have symptoms like a fever after you get a vaccine. This is not uncommon and a sign that your immune system is learning how to recognize and fight the virus that causes COVID-19. Learn more about the facts behind COVID-19 vaccines: https://www.cdc.gov/coronavirus/2019-ncov/vaccines/facts.html
The vaccine will not give you #COVID19. None of the vaccines currently available in the United States uses the live virus that causes COVID-19. You may have symptoms like a fever after you get a vaccine. This is not uncommon. Learn more #vaccine facts: https://www.cdc.gov/coronavirus/2019-ncov/vaccines/facts.html
Facebook, Instagram & Twitter: The vaccine protects you and your community
Facebook & Instagram
By getting the COVID-19 vaccine, you are protecting not only your own health, but also that of your family and your community. #ThisIsOurShot
By getting the #COVID19 vaccine, you are protecting not only your own health, but also that of your family and your community. #ThisIsOurShot
Selfie Signs: “I Got Vaccinated Because…”
Use these selfie signs — in English and Spanish — to encourage health center staff, providers, and patients to share why they got the vaccine.
- Print out and distribute to your staff and patients as they get vaccinated. (Customize the blank signs with your health center logo.)
- Take a photo of the vaccine recipient with their sign.
- Post on social media using #ThisIsOurShot and any other relevant hashtags your community is using and tag @NACHC.