COVID-19 Communications Toolkit for Health Centers

This page shares key vaccine messages, sample social media posts and graphics, selfie signs, and more resources to help health centers communicate with staff and patients about the COVID-19 vaccines. Update September 2021: NACHC is in the process of updating the COVID-19 Vaccine Communications Toolkit to incorporate new information about booster shots and other issues.

For talking points and graphics to use to explain the benefits of the vaccines, visit COVID-19 Vaccine Education Resources from Outside Organizations

People holding vaccination signs

Building confidence in the COVID-19 vaccines among health center staff and patients takes many different forms of communication and outreach. It’s important to show empathy and respond without judgment to people’s questions about the vaccines.

NACHC has developed these resources to provide health center staff with tools for explaining the COVID-19 vaccines and promoting vaccination among staff, patients, and the community.

PHOTO: Dr. Crysta Chatman (right) of Unity Health Care in D.C. and newly vaccinated patient.

COMING SOON: Updated COVID-19 Vaccine Communications Toolkit

Update September 2021: NACHC is in the process of updating the COVID-19 Vaccine Communications Toolkit  to incorporate new information about booster shots and other issues. In the meantime, for talking points and graphics to use to explain the benefits of the vaccines, visit COVID-19 Vaccine Education Resources from Outside Organizations

Social Media Resources

Below find graphics and suggested language sharing basic facts about the COVID-19 vaccines for Facebook, Instagram, and Twitter. To download a graphic, right-click on the image and save to your device.

Facebook, Instagram & Twitter: Vaccines will help stop the pandemic

Facebook & Instagram

Getting a COVID-19 vaccine will not only protect you but help stop the spread of the pandemic. While no one tool alone is going to stop the pandemic, getting vaccinated is a critical step. Your best protection from COVID-19 will be a combination of getting a COVID-19 vaccine, wearing a mask, staying at least 6 feet away from others, avoiding crowds, and washing your hands often. No one tool alone is going to stop the pandemic. Learn about the benefits of COVID-19 vaccination: 
https://www.cdc.gov/coronavirus/2019-ncov/vaccines/vaccine-benefits.html

Woman with vaccine band-aid on her arm
Facebook & Instagram story ready
Woman with vaccine band-aid on her arm
Facebook & Instagram square

Twitter

Getting a #COVID19 vaccine will not only protect you but help stop the spread of the pandemic. A combination of getting a COVID-19 #vaccine, wearing a mask, staying at least 6 feet away from others, and washing your hands often are all needed. Learn more:
https://www.cdc.gov/coronavirus/2019-ncov/vaccines/vaccine-benefits.html

Woman with vaccine band-aid on her arm
Twitter ready

Facebook, Instagram & Twitter: The Vaccine will not give you COVID-19

Facebook & Instagram

The vaccine will not give you COVID-19. None of the COVID-19 vaccines currently available in the United States uses the live virus that causes COVID-19. You may have symptoms like a fever after you get a vaccine. This is not uncommon and a sign that your immune system is learning how to recognize and fight the virus that causes COVID-19. Learn more about the facts behind COVID-19 vaccines: https://www.cdc.gov/coronavirus/2019-ncov/vaccines/facts.html

Man with vaccine band-aid on her arm
Facebook & Instagram Story ready
Man with vaccine band-aid on her arm
Facebook & Instagram square

Twitter

The vaccine will not give you #COVID19. None of the vaccines currently available in the United States uses the live virus that causes COVID-19. You may have symptoms like a fever after you get a vaccine. This is not uncommon. Learn more #vaccine facts: https://www.cdc.gov/coronavirus/2019-ncov/vaccines/facts.html

Man with vaccine band-aid on her arm
Twitter ready

Facebook, Instagram & Twitter: The vaccine protects you and your community

Facebook & Instagram

By getting the COVID-19 vaccine, you are protecting not only your own health, but also that of your family and your community. #ThisIsOurShot

Family with vaccinated man
Facebook & Instagram story ready
Family with vaccinated man
Facebook & Instagram square

Twitter

By getting the #COVID19 vaccine, you are protecting not only your own health, but also that of your family and your community. #ThisIsOurShot

Family with vaccinated man
Twitter ready

Animated GIFs

Selfie Signs: “I Got Vaccinated Because…”

Use these selfie signs — in English and Spanish — to encourage health center staff, providers, and patients to share why they got the vaccine. 

  1. Print out and distribute to your staff and patients as they get vaccinated. (Customize the blank signs with your health center logo.)
  2. Take a photo of the vaccine recipient with their sign.
  3. Post on social media using #ThisIsOurShot and any other relevant hashtags your community is using and tag @NACHC.

 

Selfie Sign Filled Out Vaccine
English with content. Click to download PDF
English blank
English blank. Click to download PDF
Spanish Vaccine Selfie Sign
Spanish with content. Click to download PDF.
Spanish Me Vacune Porque
Spanish blank. Click to download PDF.

Health Center Poster to Promote COVID Vaccines

Download this poster to promote COVID-19 vaccination in your health center.

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