Webinar: Navigating Social Media Risks
for Your Health Center
Thursday, December 13, 2018
2:00 pm – 3:00 pm EST
Patient engagement is an integral component of Community Health Center operations. Whether patient engagement is done over the phone, in-person at the health center, online or via patient portals, health center staff need to be prepared to provide a positive patient experience. Yet, engaging patients and managing their expectations through online formats can present challenges, particularly in relation to the Health Insurance Portability and Accountability Act (HIPAA).
In this day and age, health care providers and systems should expect patients to provide feedback about their experiences online. Health centers that are not listening to online conversations about their services miss opportunities to learn where customer service is lacking and where they can improve. The challenge is in letting patients know you hear them and want to address their concerns while also protecting their personal health information (PHI) and the organization.
This webinar will focus on the common concerns health centers face when using social media and electronic communication, including privacy and security issues and reputation management risks. Participants will learn how to mitigate risks and deliver a positive patient experience on and offline. By the end of the webinar, participants will have the necessary tools to protect the organization’s reputation online.
April Lewis, Director,Health Center Operations & HR Training, NACHC
Marisol Murphy-Ballantyne, Director, Digital Communications, NACHC
For questions, contact email@example.com.
This webinar is supported by the Health Resources and Services Administration (HRSA) of the U.S. Department of Health and Human Services (HHS) as part of an award totaling $6,375,000 with 0 percentage financed with non-governmental sources. The contents are those of the author(s) and do not necessarily represent the official views of, nor an endorsement, by HRSA, HHS, or the U.S. Government. For more information, please visit HRSA.gov.